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The PERDUE Brand: A Tradition of Innovation


In the very early years of our company, company-founder Arthur Perdue crossbred the best available stock to provide farmers with better quality chicks. His son, Frank Perdue, made marketing history by successfully branding chicken with his family name, and upped the ante by developing his own breed of meatier chicken.

Now, the PERDUE brand is leading the competition with the first-ever USDA Processed Verified Programs for our chicken products including "raised cage free" and "fed an all-vegetarian diet with no animal by-products." For everyone behind the PERDUE brand, our family-owned heritage and farm tradition is in our hearts, but our innovative spirit drives us to stay ahead of our competitors.


  The PERDUE Brand: Always at the Forefront

  • Establishing a product-testing lab to continuously test the quality of PERDUE products against the competition and the high standards of the PERDUE brand.
  • Developing innovative packaging for PERDUE products, including leak-resistant packaging; modified atmosphere packing to ensure freshness; microwaveable trays and individually wrapped portions for added convenience; and tray-less packaging for fresh chicken that reduces landfill waste.
  • Providing nutritional labeling on PERDUE packaging before it was required.
  • Offering consumers a money-back guarantee of satisfaction on PERDUE products and a toll-free help line.
  • Equipping our trucks with satellite tracking systems to ensure on-time delivery of PERDUE products.

 

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