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Our Aspirations to Our Farm Partners


To offer a dependable market for their products and guidance in productivity, risk management, safety and environmental stewardship in support of the family farm.


We're increasing our emphasis on organic products as part of a commitment to providing customers and consumers a wide range of choices.
Repositioning Our Foods Business

While many of our competitors in the poultry business are focusing on growth as low-cost suppliers, we recognize the premium value of the PERDUE® brand and our reputation for trusted, high quality products. We know our future is in products that bring higher value to consumers and customers, such as the assurance of our USDA Process Verified Programs, higher nutrition and added convenience. With our HARVESTLAND® brand and through the 2011 acquisition of Coleman Natural Foods, we are also increasing our emphasis on antibiotic-free, free-range and organic products to provide a wide range of customer and consumer choices, all with the same commitment to quality and wholesomeness.

We are confident this strategy of moving toward more higher value products will reduce the impact of commodity markets on our foods business and position us for long-term growth and added relevance to consumers and customers.

Equally important, this strategy aligns with Our Vision, "To be the most trusted name in food and agricultural products," and is true to our legacy and heritage.
 


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