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Corporate Responsibility

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Our Aspirations to Our Farm Partners


To offer a dependable market for their products and guidance in productivity, risk management, safety and environmental stewardship in support of the family farm.


Our "We believe in a better chicken"® campaign for the PERDUE® brand demonstrated transparency to build continued trust in our brand.
Continuing Our Leadership in Sales and Marketing

From the very first TV commercials introducing PERDUE® as the first successfully branded and advertised chicken, to the new "We believe in a better chicken"® campaign launched in 2011, we've invested the resources to remain the market leader in fresh, branded chicken. We expanded into social media, including a Facebook page, Twitter feed and YouTube channel, and launched a refreshed website. This ongoing market support continues to build trust in our brand and drive sales for our customers and business partners.
 

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